Daniel Reeves
Founder and lead consultant
Twelve years running a distribution company before founding Navigate Biz Consulting in 2017. Specialises in growth strategy and operational restructuring for businesses turning over £1m to £15m.
How we got here
Navigate Biz Consulting started in 2017 when our founder, Daniel Reeves, left a twelve-year career running a regional distribution company. He had spent the previous two years hiring consultants for his own business and found most of them expensive, slow and disconnected from day-to-day reality. Reports arrived late, recommendations were generic, and follow-up was non-existent.
He decided to build the consultancy he wished he had hired. The idea was simple: keep the team small, work only with businesses where we can make a measurable difference, and charge fixed fees so clients always know the cost before they commit.
We started with three clients in the first year. Two were distribution firms Daniel knew through his network. The third was a small chain of veterinary practices whose owner had heard about us from a mutual contact. That first year taught us that the problems businesses face are remarkably similar regardless of sector: unclear priorities, weak financial visibility, and founders who cannot step away from daily operations without everything stalling.
By 2020 we had completed over 60 projects. Today the team has grown to five consultants, each with direct experience of running or managing a business. We still take on no more than eight active engagements at a time because we believe quality depends on focus.
What we believe
Our mission is to help owner-managed businesses in England grow profitably without burning out the people who run them. We are not interested in growth for its own sake. We care about sustainable improvement: higher margins, better-trained teams, clearer processes and founders who can take a week off without their phone ringing constantly.
Specificity over generality
We do not produce reports full of abstract frameworks. Every recommendation includes who does what, by when, and how to measure whether it worked. If we cannot make it that concrete, we tell you we are not the right fit.
Transparency on fees
We quote a fixed fee before work begins. If the scope changes mid-project, we discuss the cost adjustment before proceeding. No timesheets. No hourly billing surprises.
Follow-through
Every engagement includes a 90-day follow-up at no additional cost. We want to know whether the changes stuck, and if they did not, we want to understand what got in the way. A plan that sits in a drawer is worthless.
Honest assessment
We turn down about one in four enquiries because we do not think we can help enough to justify the fee. Saying no to work that is not a good fit is how we maintain a 89% client retention rate.
The team
Everyone on our team has managed a P&L, hired and fired staff, and dealt with the kind of problems that do not fit neatly into a textbook chapter. That shared background shapes how we work with clients.
Sarah Okonkwo
Operations consultant
Former operations director at a 120-person manufacturing firm in the Midlands. Sarah focuses on process mapping, workflow redesign and supply chain improvements. She joined us in 2019.
Martin Hale
Financial strategy consultant
Chartered accountant who spent fifteen years as finance director for two retail groups. Martin builds financial models, cash flow forecasts and pricing strategies for our clients.
Key milestones
2017: Founded
Daniel Reeves registered Navigate Biz Consulting and took on three clients in the first year, all in the Midlands region.
2019: Team expansion
Sarah Okonkwo and Martin Hale joined. We moved into our current office at 78 Hawthorn Avenue in Stracke-upon-Walsh and began taking on clients outside the Midlands.
2021: 60 projects completed
We passed the 60-project mark and introduced our fixed-fee model across all engagement types after client feedback confirmed it was the pricing structure they preferred.
2023: £4m revenue milestone for clients
Cumulative additional revenue generated for our clients crossed £4 million, measured through the financial tracking we build into every growth engagement.
2025: 127 projects and counting
Our portfolio now spans retail, professional services, light manufacturing and healthcare. We continue to limit active engagements to eight at a time.